Our Strategy

The Park Cakes strategy to be the UK’s first choice supplier of premium cake and desserts is based upon our foundations of the Great People who make up the Park Cakes business, the Collaborative Partnerships we currently enjoy with our internal and external stakeholders all underpinned by the Heritage and Knowledge that exists within the DNA of the Park Cakes business.

These foundations enable us to concentrate on our core activities of Category Insight, which drives our market leading Innovation which ultimately enables Park Cakes to deliver industry leading Quality products to our customers. These core activities together with placing an all encompassing environmental Sustainability agenda at the heart of our business continues to provide Park Cakes with the platform to build upon its position as the UK’s first choice supplier of Premium Cakes and Desserts.

Park Cakes Strategic Direction